A business moat is what protects your company from competitors—just like a moat around a castle. It can come in the form of brand strength, proprietary technology, unique customer experience, or a loyal community. The deeper the moat, the harder it is for competitors to copy or catch up. Companies like Apple and Amazon have strong moats built on ecosystem control and scale, but even small businesses can develop moats through specialization, trust, and innovation.
This post explains the different types of moats (cost, brand, tech, network effect, etc.) and how businesses can build their own, no matter the size. It offers real-world examples, tips for identifying your competitive edge, and how to strengthen it over time. In a crowded market, a strong moat helps ensure you’re not just another option—but the preferred one.
